Soul Purpose

Soul music is about structure but with the freedom to experiment and be creative. Isn't that just what your business wants?

Soul Purpose is an exciting service which uses the power of music to build teams within organisations. But what exactly is soul music?

Soul comes from American black origins, drawing from gospel, blues and jazz roots to create vocal music with passion and heartfelt emotion. This music began in the early 1960s and still dominates by influence so much of today's popular music.

From the Motown and Stax era and the disco phase, through to the urban sensibilities of current R&B, it's all soul and it's timeless. From Jackie Wilson's exhilarating Higher & Higher, Marvin Gaye's searching What's Going On, Aretha Franklin's assertive Respect, Sister Sledge's embracing We Are Family, Wilson Pickett's raunchy In The Midnight Hour to Mary J Blige's sassy Family Affair, this music appeals to all ages and cultural backgrounds.

Always structured and rigorous in its musical discipline, yet lifted by a degree of spontaneity and improvisation matched only by jazz, soul music provides the perfect metaphor for modern business life.

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